AAPL Apple Inc.

bullish · high conviction 3/4 shifts correct ↓ $312.06 -0.45 (-0.1%)
Mkt Cap $4.6T P/E 37.7 fwd 32.5 52wk $195.07 - $315.00 Earnings beating 18h ago
What We Found Primary source analysis others skip
SEC Filing Changes
MEDIUM
NEW items added

The 2025 filing mentions outsourcing partners in additional countries (Japan added), discusses reliance on single-source partners in the U.S., Asia, and Europe, and notes concentration of prepayments and vendor non-trade receivables among a few individual vendors primarily in Asia as of September 27, 2025.

10-K · Filed 2025-10-31
MEDIUM
NEW items added

The 2025 filing includes more specific risks related to artificial intelligence, such as increased safety risks, potential exposure of users to harmful or inaccurate content, and new legal, regulatory and ethical considerations associated with AI use in products and services.

10-K · Filed 2025-10-31
HIGH
NEW items added

The 2025 filing reports that on August 5, 2024, Google was found to have violated U.S. antitrust laws. Subsequently, on September 2, 2025, the U.S. District Court ordered certain remedies, subject to appeal by DOJ and Google. The filing details possible adverse impacts on licensing arrangements with Google if remedies prohibit commercial terms, which could materially affect revenue.

10-K · Filed 2025-10-31
HIGH
NEW items added

The 2025 filing adds that the compliance plan responding to the EU Digital Markets Act (DMA) has been challenged by the Commission and may be challenged further by private litigants. It explains that the DMA imposes significant fines and penalties for noncompliance and notes remaining privacy and security risks despite changes introduced by the Company.

10-K · Filed 2025-10-31
HIGH
NEW items added

Beginning in the second quarter of 2025, new tariffs were announced on imports to the U.S. including additional tariffs on imports from China, India, Japan, South Korea, Taiwan, Vietnam and the European Union. In response, several countries have imposed or threatened to impose reciprocal tariffs on imports from the U.S. and other retaliatory measures. Additionally, a Section 232 investigation by the U.S. Department of Commerce into semiconductors and related products is mentioned. The potential impact is uncertain and could be severe if disputes escalate.

10-K · Filed 2025-10-31
HIGH
REMOVED

The prior filing included extensive detail on product launches, fiscal periods, macroeconomic conditions, segment operating performance, product and service sales performance, and gross margin data with specific dollar amounts and percentage changes. The current filing omits these details entirely and replaces them with a generic discussion around forward-looking statements only.

10-K · Filed 2025-10-31
HIGH
LANGUAGE CHANGE

Prior filing: Detailed presentation of sales by geography and product line, inventory of specific products launched by quarter, segment operating performance data with dollar values, and gross margin analysis. Current filing: Generic, broad statements about forward-looking statements with no quantitative data or product specifics.

10-K · Filed 2025-10-31
MEDIUM
NEW items added

The 2025 filing adds more elaborated detail on the increasing number of claims, legal proceedings, and government investigations, especially related to standards-enabled products and technology, data and intellectual property rights enforcement increased due to AI integration, and international jurisdictions.

10-K · Filed 2025-10-31
HIGH
NEW

The current filing adds a detailed section on forward-looking statements highlighting that such statements are based on assumptions and may differ from actual results. It specifically calls out variables such as macroeconomic conditions and tariffs as examples, uses cautionary language on terms like 'anticipates' and 'expects,' and provides a disclaimer that these statements are not guarantees of future performance.

10-K · Filed 2025-10-31
Material Events (8-K)
8-K
Executive leadership transition

Tim Cook will transition from CEO to Executive Chair of Apple's Board effective September 1, 2026. John Ternus, Senior Vice President of Hardware Engineering, will become CEO and Board member on the s...

Filed 2026-04-20 · Tim Cook, Chief Executive Officer / Executive Chair, John Ternus, Senior Vice President of Hardware Engineering / Chief Executive Officer
8-K
Appointment

Ben Borders appointed as Apple Inc.'s Principal Accounting Officer effective January 1, 2026, succeeding Chris Kondo. Borders has been with Apple since November 2010 and was previously Director of Tec...

Filed 2026-01-02 · Ben Borders, Principal Accounting Officer, Chris Kondo, former Principal Accounting Officer
8-K
Appointment and Transition

Jennifer Newstead will become Apple's general counsel on March 1, 2026, succeeding Kate Adams who has served since 2017. Newstead will join as senior vice president in January, reporting to CEO Tim Co...

Filed 2025-12-05 · Jennifer Newstead, incoming General Counsel and Senior Vice President, Kate Adams, current General Counsel
8-K
Executive Appointment

Sabih Khan has been appointed as Apple Inc.'s Chief Operating Officer (COO), effective July 25, 2025, succeeding Jeff Williams. Khan has been with Apple since 1995 and was previously Senior Vice Presi...

Filed 2025-07-25 · Sabih Khan, Chief Operating Officer, Jeff Williams, Former Chief Operating Officer
Insider selling: $71,559,182 sold by 2 insiders (30d)
Factor divergence: DIVERGENCE: estimate_revisions, price_momentum, analyst_revisions bullish vs filing_risk_change bear
Est. revisions: +9.2% (24 up, 0 down in 30d)
Factor Model (net +1.8)

Factor Model

net +1.8 4.6 / 10
Est. Revisions
+0.5
Insider Activity
+0.0
Momentum
+0.9
Analyst Rev.
+1.0
Narrative Gap
+0.0
Filing Risk
+9.0

Apple ramps iPhone revenue, boosts chip partnership

Watch: Watch for Apple’s AI platform progress and next product cycle for sustained growth and competitive edge.

Apple posted record iPhone revenue of $56.99 billion in Q2 2026, up 22% year-over-year, fueled by strong demand in Greater China (+28%). Renaissance Technologies added 3 million shares, signaling growing institutional interest. Apple began legacy chip production with Intel, leveraging 14A and 18A nodes. Jim Cramer praised Apple's hardware and Gemini AI integration. Apple faces concentration risk within SCHX ETF, but maintains low dividend yield.

Apple's strong sales and strategic chip manufacturing tie-up with Intel underpin continued revenue growth and AI-driven platform expansion, despite minor retail caution and insider selling.

Position history (10d) bull bear neutral
2026-05-06 2026-05-31
All 10 daily readings
2026-05-31 bullish · high 5sig
2026-05-30 bullish · high 4sig
2026-05-18 bullish · high 7sig
2026-05-17 bullish · medium 8sig
2026-05-16 bullish · medium 12sig
2026-05-15 bullish · medium 12sig
2026-05-12 bullish · medium 10sig
2026-05-11 bullish · high 4sig
2026-05-08 bullish · high 5sig
2026-05-06 bullish · high 7sig

Related Stocks

Ripple Effect

When AAPL goes bullish, MSFT follows 6x (33% same direction)

When AAPL goes bearish, MSFT follows 2x (0% same direction)

When AAPL goes mixed, MSFT follows 2x (0% same direction)

When AAPL goes neutral, MSFT follows 2x (0% same direction)

+0.0%

Long Call · The Indexer

0d · 2026-05-26
-30.1%

Long Call · The Indexer

5d · 2026-05-26
-77.3%

Long Call · Vol Rider

5d · 2026-05-26
+344.3%

Long Call · The Indexer

5d · 2026-05-26
-30.1%

Long Call · The Indexer

5d · 2026-05-25

Evidence

7 older signals
Fundamentals & Data ▾
Apple Inc. Technology · Consumer Electronics
Mkt Cap
$4.6T
P/E
37.7 fwd 32.5
Beta
1.06
Div Yield
35.00%
52w Range
$195.07 - $315.00
Short Interest
138.8M 0.95%
Days to Cover
2.8 +3%
Technicals uptrend
vs 20d MA
+4.9%
vs 50d MA
+13.4%
from 52w Hi
-0.1%
Vol (20d)
17%
1w return
+2.3%
1m return
+15.5%
3m return
+18.1%
Vol ratio
1.1x
Insiders
selling 0B / 10S
Analysts
mixed
Earnings
beating 4B / 0M
EPS Estimate
$1.90 +9.2% 30d 24up / 0dn
Est. Dispersion
8% 32 analysts
Analyst Target
$311 $215 - $400
Options P/C
0.34 3C / 2P unusual
Insider Cluster
sell cluster 0B / 2S
Fund Convergence
strong D.E. Shaw, Citadel, Two Sigma, Renaissance, Soros
Financials
Revenue
$111.2B +17% YoY
FCF
$26.7B
Gross Margin
49%
Op Margin
32%
Momentum: decelerating
Top Holders
Berkshire $62.0B
D.E. Shaw $21.0B
Citadel $16.3B
Two Sigma $1.6B
Renaissance $781M
Recent Filings & Data
insider trade 3
net selling · $71,559,182 sold
2 insiders · 3 transactions (30d)
Recent transactions
LEVINSON ARTHUR D · other
BORDERS BEN · sell · $369,460
LEVINSON ARTHUR D · sell · $71,189,722
material event 5

Tim Cook will transition from CEO to Executive Chair of Apple's Board effective September 1, 2026. John Ternus, Senior Vice President of Hardware Engineering, will become CEO and Board member on the same date. Art Levinson will become Lead Independent Director. John Ternus has been with Apple since 2001 and brings extensive experience in engineering, product design, and innovation. SEC↗

Ben Borders appointed as Apple Inc.'s Principal Accounting Officer effective January 1, 2026, succeeding Chris Kondo. Borders has been with Apple since November 2010 and was previously Director of Technical Accounting. No compensatory detail or dollar amounts disclosed. No familial or related party transactions noted. SEC↗

Jennifer Newstead will become Apple's general counsel on March 1, 2026, succeeding Kate Adams who has served since 2017. Newstead will join as senior vice president in January, reporting to CEO Tim Cook and joining the executive team. Adams will remain at Apple overseeing government affairs until her retirement in late 2026, after which Newstead will lead the government affairs organization. SEC↗

Sabih Khan has been appointed as Apple Inc.'s Chief Operating Officer (COO), effective July 25, 2025, succeeding Jeff Williams. Khan has been with Apple since 1995 and was previously Senior Vice President, Operations and Vice President, Product Operations. Apple and Khan have entered into a standard executive indemnification agreement. No family relationships or special transactions were disclosed. SEC↗

Jeff Williams will transition from Chief Operating Officer to focus on Apple design team and Health initiatives, with Sabih Khan appointed as the new COO. This is a planned succession within Apple leadership. SEC↗

filing change 9
MEDIUM NEW items added: Expanded details on supply chain risks and new single-source disclosures.
full analysis

The 2025 filing mentions outsourcing partners in additional countries (Japan added), discusses reliance on single-source partners in the U.S., Asia, and Europe, and notes concentration of prepayments and vendor non-trade receivables among a few individual vendors primarily in Asia as of September 27, 2025.

MEDIUM NEW items added: Expanded discussion on risks related to AI and new technologies.
full analysis

The 2025 filing includes more specific risks related to artificial intelligence, such as increased safety risks, potential exposure of users to harmful or inaccurate content, and new legal, regulatory and ethical considerations associated with AI use in products and services.

HIGH NEW items added: Update on litigation related to Google antitrust case.
full analysis

The 2025 filing reports that on August 5, 2024, Google was found to have violated U.S. antitrust laws. Subsequently, on September 2, 2025, the U.S. District Court ordered certain remedies, subject to appeal by DOJ and Google. The filing details possible adverse impacts on licensing arrangements with Google if remedies prohibit commercial terms, which could materially affect revenue.

HIGH NEW items added: Details added on changes to DMA compliance plan and ongoing challenges.
full analysis

The 2025 filing adds that the compliance plan responding to the EU Digital Markets Act (DMA) has been challenged by the Commission and may be challenged further by private litigants. It explains that the DMA imposes significant fines and penalties for noncompliance and notes remaining privacy and security risks despite changes introduced by the Company.

HIGH NEW items added: New detailed discussion of tariffs and trade disputes added.
full analysis

Beginning in the second quarter of 2025, new tariffs were announced on imports to the U.S. including additional tariffs on imports from China, India, Japan, South Korea, Taiwan, Vietnam and the European Union. In response, several countries have imposed or threatened to impose reciprocal tariffs on imports from the U.S. and other retaliatory measures. Additionally, a Section 232 investigation by the U.S. Department of Commerce into semiconductors and related products is mentioned. The potential impact is uncertain and could be severe if disputes escalate.

4 more
HIGH Removal of detailed financial and product performance data
HIGH Shift from detailed historical operational and financial reporting to broad cautionary language
MEDIUM Expanded discussion on legal and regulatory compliance risks and litigation.
HIGH Inclusion of forward-looking statements disclaimer and guidance
Track Record (3/4 correct) ▾

Direction History

3/4 correct at 5 days
2026-04-17 bullish +0.3%
2026-04-07 bullish +2.1%
2026-03-31 bearish +2.0%
2026-03-11 bearish -4.2%
bullish for 10d | 15 signals · latest 5h ago

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