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Insider selling: $88,030,818 sold by 16 insiders (30d)
Est. revisions:
-55.8%
Backed by structured data (insider trades, analyst ratings, or filings)
Factor Model (net -3.1)
Factor Model
net -3.1 4.9 / 10
Est. Revisions
-1.0
Insider Activity
+0.0
Momentum
+0.0
Analyst Rev.
-1.0
Narrative Gap
+0.0
Downgraded to Hold as margin compression clouds 2026
Watch: Q1 earnings will test whether margin compression materializes as feared. Any guidance update on pricing power or cost mitigation will clarify if the bearish thesis holds or if the company can stabilize profitability.
Benchmark downgraded Vital Farms to Hold from Buy on February 26, citing a volatile Q1 outlook and guidance for sharp margin compression through FY26. The move came despite a Q4 revenue beat of $213.55 million versus consensus of $212.83 million. Meanwhile, founder Matt O'Hayer stepped down as executive chairperson and board member on February 24, with CEO Russell Diez-Canseco taking over the chair role to consolidate leadership.
The downgrade signals concern that operational headwinds will outweigh top-line momentum—margin pressure suggests rising input costs or pricing weakness that could squeeze profitability even as revenue grows. Leadership consolidation under the CEO may streamline decision-making but removes the founder from governance at a pivotal moment.
Evidence
1d ago
Stifel main VITL: Buy → Buy
9d ago
Insider buy by CYR WILLIAM B. (VITL): $98,325
9d ago
Insider buy by KHOURY KARL (VITL): $92,250
9d ago
Insider sell by O'HAYER MATTHEW (VITL): $12,650,664
Fundamentals & Data ▾
Vital Farms, Inc.
Consumer Defensive · Farm Products
Mkt Cap
$573M
P/E
8.9 fwd 9.6
Beta
1.35
52w Range
$12.12 - $53.12
Short Interest
10.2M 36.42%
Days to Cover
3.8 +30%
Technicals
downtrend
from 52w Hi
-3.1%
1w return
+3.0%
Insiders
selling
0B / 11S
Analysts
mixed
EPS Estimate
$0.11
-55.8% 30d
0up / 6dn
Est. Dispersion
417%
9 analysts
Analyst Target
$28
$16 - $47
Options P/C
0.77
Insider Cluster
buy cluster
2B / 7S
Fund Convergence
strong
D.E. Shaw, Citadel, Two Sigma, Renaissance
Financials
Revenue
$214M +29% YoY
FCF
$-32M
Gross Margin
36%
Op Margin
10%
Momentum:
decelerating
Top Holders
D.E. Shaw
$65M
Citadel
$24M
Two Sigma
$15M
Renaissance
$3M
Recent Filings & Data
insider trade
142
net selling
· $88,030,818 sold
· $190,575 bought
16 insiders · 142 transactions (30d)
Recent transactions
KHOURY KARL · buy · $92,250
O'HAYER MATTHEW · award
DIEZ-CANSECO RUSSELL · award
PAPPAS PETER NICHOLAS · award
BAL JOANNE · award
MCKEON KATHRYN · award
COON STEPHANIE · award
WREDE THILO B. · award
HOLLAND JOSEPH MICHAEL · award
VAN HOVEN REENA CHAUHAN · award
O'HAYER MATTHEW · sell · $406,600
O'HAYER MATTHEW · sell · $304,950
CYR WILLIAM B. · buy · $98,325
O'HAYER MATTHEW · sell · $558,136
O'HAYER MATTHEW · sell · $771,263
O'HAYER MATTHEW · sell · $176,250
DIEZ-CANSECO RUSSELL · sell · $586,527
O'HAYER MATTHEW · sell · $829,194
DIEZ-CANSECO RUSSELL · award · $8,074
PAPPAS PETER NICHOLAS · award · $7,604
BAL JOANNE · award · $6,742
COON STEPHANIE · award · $10,478
WREDE THILO B. · award · $7,343
KHOURY KARL · sell · $336,226
O'HAYER MATTHEW · sell · $986,946
DIEZ-CANSECO RUSSELL · sell · $429,098
O'HAYER MATTHEW · sell · $1,405,276
DIEZ-CANSECO RUSSELL · other
DIEZ-CANSECO RUSSELL · sell · $790,262
O'HAYER MATTHEW · sell · $5,096,000
O'HAYER MATTHEW · sell · $12,650,664
BAL JOANNE · sell · $244,356
O'HAYER MATTHEW · sell · $211,050
O'HAYER MATTHEW · sell · $40,248
MCKEON KATHRYN · sell · $1,623,691
MCKEON KATHRYN · exercise · $328,277
BAL JOANNE · sell · $476,952
POST DENNY MARIE · sell · $290,606
WREDE THILO B. · sell · $161,462
WREDE THILO B. · exercise · $99,999
KHOURY KARL · sell · $952,600
DIEZ-CANSECO RUSSELL · sell · $770,037
COON STEPHANIE · sell · $461,731
PAPPAS PETER NICHOLAS · sell · $127,479
WREDE THILO B. · sell · $54,672
O'HAYER MATTHEW · sell · $427,800
O'HAYER MATTHEW · sell · $1,074,838
KHOURY KARL · sell · $551,992
O'HAYER MATTHEW · sell · $201,700
O'HAYER MATTHEW · exercise · $439,956
WREDE THILO B. · sell · $46,764
O'HAYER MATTHEW · sell · $1,175,034
CYR WILLIAM B. · award
O'HAYER MATTHEW · sell · $951,822
WREDE THILO B. · sell · $38,316
FLANAGAN GLENDA J · award
KHOURY KARL · award
POST DENNY MARIE · award
KENNEDY KELLY J · award
RUIZ GISEL · award
AMOO-GOTTFRIED KOFI OWUSU · award
DIEZ-CANSECO RUSSELL · award · $268,058
DIEZ-CANSECO RUSSELL · exercise · $268,058
O'HAYER MATTHEW · sell · $862,560
DIEZ-CANSECO RUSSELL · sell · $1,540,384
DIEZ-CANSECO RUSSELL · exercise · $377,399
O'HAYER MATTHEW · sell · $784,320
DIEZ-CANSECO RUSSELL · sell · $1,520,228
DIEZ-CANSECO RUSSELL · exercise · $279,752
O'HAYER MATTHEW · sell · $125,560
O'HAYER MATTHEW · sell · $589,200
DIEZ-CANSECO RUSSELL · sell · $1,432,321
DIEZ-CANSECO RUSSELL · award
PAPPAS PETER NICHOLAS · award
BAL JOANNE · award
MCKEON KATHRYN · award
COON STEPHANIE · award
WREDE THILO B. · award
HOLLAND JOSEPH MICHAEL · award
HOLLAND JOSEPH MICHAEL · award
VAN HOVEN REENA CHAUHAN · award
O'HAYER MATTHEW · sell · $838,575
DIEZ-CANSECO RUSSELL · sell · $1,586,092
O'HAYER MATTHEW · sell · $1,036,579
BAL JOANNE · sell · $1,273,895
BAL JOANNE · exercise · $596,375
MCKEON KATHRYN · sell · $541,815
MCKEON KATHRYN · exercise · $45,200
DIEZ-CANSECO RUSSELL · sell · $1,884,910
MCKEON KATHRYN · sell · $517,584
MCKEON KATHRYN · exercise · $39,927
O'HAYER MATTHEW · sell · $916,477
DIEZ-CANSECO RUSSELL · sell · $4,831,683
DIEZ-CANSECO RUSSELL · exercise · $814,054
O'HAYER MATTHEW · other
O'HAYER MATTHEW · award
O'HAYER MATTHEW · sell · $713,588
DIEZ-CANSECO RUSSELL · sell · $150,000
DIEZ-CANSECO RUSSELL · exercise · $26,643
DIEZ-CANSECO RUSSELL · award · $7,795
PAPPAS PETER NICHOLAS · award · $5,978
BAL JOANNE · award · $6,456
COON STEPHANIE · award · $10,090
WREDE THILO B. · award · $6,934
DIEZ-CANSECO RUSSELL · sell · $1,170,859
DIEZ-CANSECO RUSSELL · exercise · $253,108
O'HAYER MATTHEW · exercise · $199,752
DIEZ-CANSECO RUSSELL · exercise · $199,752
O'HAYER MATTHEW · sell · $938,133
DIEZ-CANSECO RUSSELL · sell · $1,789,246
O'HAYER MATTHEW · sell · $782,432
VAN HOVEN REENA CHAUHAN · award
DIEZ-CANSECO RUSSELL · sell · $4,510,872
DIEZ-CANSECO RUSSELL · exercise · $1,624,852
HOLLAND JOSEPH MICHAEL · award
O'HAYER MATTHEW · sell · $748,320
DIEZ-CANSECO RUSSELL · sell · $4,455,598
DIEZ-CANSECO RUSSELL · exercise · $851,829
DIEZ-CANSECO RUSSELL · exercise · $99,984
DIEZ-CANSECO RUSSELL · exercise · $102,671
DIEZ-CANSECO RUSSELL · exercise · $97,440
O'HAYER MATTHEW · sell · $949,920
DIEZ-CANSECO RUSSELL · sell · $1,939,993
O'HAYER MATTHEW · sell · $1,021,381
FLANAGAN GLENDA J · award
KHOURY KARL · award
POST DENNY MARIE · award
POST DENNY MARIE · sell · $147,595
KENNEDY KELLY J · award
DIEZ-CANSECO RUSSELL · sell · $1,886,770
RUIZ GISEL · award
AMOO-GOTTFRIED KOFI OWUSU · award
DIEZ-CANSECO RUSSELL · sell · $4,077,534
DIEZ-CANSECO RUSSELL · exercise · $532,860
O'HAYER MATTHEW · sell · $2,186,942
O'HAYER MATTHEW · sell · $2,086,000
COON STEPHANIE · sell · $205,100
PAPPAS PETER NICHOLAS · sell · $626,245
BAL JOANNE · sell · $105,724
O'HAYER MATTHEW · sell · $937,480
COON STEPHANIE · sell · $1,108,361
COON STEPHANIE · exercise · $518,700
7 signals · latest 1d ago
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