UAA Under Armour, Inc.

bullish track record → $5.11 +0.08 (+1.6%)
Mkt Cap $2B 52wk $4.13 - $8.15 1h ago
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We disagree with Wall Street. Analyst consensus: bearish. Our position: bullish. See factor model below for why.
Insider buying: $117,286,768 bought by 4 insiders (30d)
Factor divergence: DIVERGENCE: insider_activity bullish vs estimate_revisions, analyst_revisions bearish
Est. revisions: -14.0%
Backed by structured data (insider trades, analyst ratings, or filings)
Factor Model (net -2.2)

Factor Model

net -2.2
Est. Revisions
-0.7
Insider Activity
+0.5
Momentum
+0.0
Analyst Rev.
-1.0
Narrative Gap
+0.0

Watsa buys $115M UAA shares despite losses

Watch: Quarterly earnings for signs of margin improvement or revenue stabilization to validate insider buying thesis.

Under Armour's fiscal 2026 net loss widened to $496M on a 4% revenue decline to $5.0B, driven by an 11% drop in footwear sales. Prem Watsa's insider purchases total $115M across prices $4.53 to $6.30, signaling confidence amid bearish analyst views and a downtrend stock price. UBS maintains a Buy rating contrasting Citigroup's Sell and BNP Paribas Neutral.

Large insider buying against deteriorating earnings and revenue points to potential undervaluation or expected turnaround despite current execution challenges.

Evidence

1h ago UBS main UAA: Buy → Buy
19h ago Citigroup main UAA: Sell → Sell
19h ago BNP Paribas main UAA: Neutral → Neutral
19h ago Barclays main UAA: Equal-Weight → Equal-Weight
19h ago Truist Securities main UAA: Hold → Hold
1d ago Stifel down UAA: Buy → Hold
1d ago Insider buy by WATSA V PREM ET AL (UAA): $1,672,795
1d ago Insider buy by WATSA V PREM ET AL (UAA): $51,063,653
4 older signals
1d ago Insider buy by WATSA V PREM ET AL (UAA): $4,888,139
1d ago Insider buy by WATSA V PREM ET AL (UAA): $59,142,221
1d ago Insider buy by EL-ERIAN MOHAMED A. (UAA): $519,960
1d ago Under Armour Q4 net loss improves as FY26 net losses total $496m
Fundamentals & Data ▾
Under Armour, Inc. Consumer Cyclical · Apparel Manufacturing
Mkt Cap
$2B
Beta
1.73
52w Range
$4.13 - $8.15
Short Interest
45.2M 28.22%
Days to Cover
6.1 +9%
Technicals downtrend
from 52w Hi
-20.9%
1w return
-20.9%
Insiders
buying 5B / 0S
Analysts
bearish 0 up / 1 down
EPS Estimate
$0.01 -14.0% 30d 0up / 2dn
Est. Dispersion
188% 11 analysts
Analyst Target
$7 $4 - $14
Options P/C
0.72
Insider Cluster
buy cluster 2B / 0S
Financials
Revenue
$1.3B -5% YoY
FCF
$262M
Gross Margin
44%
Op Margin
-6%
Momentum: decelerating
Recent Filings & Data
insider trade 7
net buying · $117,286,768 bought
4 insiders · 7 transactions (30d)
Recent transactions
WATSA V PREM ET AL · buy · $4,888,139
WATSA V PREM ET AL · buy · $1,672,795
WATSA V PREM ET AL · buy · $59,142,221
WATSA V PREM ET AL · buy · $51,063,653
EL-ERIAN MOHAMED A. · buy · $519,960
KATZ KAREN W. · award
SWEENEY ROBERT JOHN · award
analyst rating 1
Stifel down → Hold 1d ago
12 signals · latest 1h ago

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