ROL Rollins, Inc.

neutral track record → $56.60 -0.39 (-0.7%)
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Mkt Cap $26B P/E 50.4 fwd 39.3 52wk $51.77 - $66.14 Earnings 2026-04-29 53d ago
Insider selling: $3,388,855,220 sold by 21 insiders (30d)
Est. revisions: -0.3%
Backed by structured data (insider trades, analyst ratings, or filings)
Factor Model (net -0.0)

Factor Model

net -0.0 1.0 / 10
Est. Revisions
-0.0
Insider Activity
+0.0
Momentum
+0.0
Analyst Rev.
+0.0
Narrative Gap
+0.0

Morgan Stanley cuts ROL target on weak Q4 weather

Watch: Track Q1 2026 organic growth trends and whether weather normalizes — if they reaccelerate toward 10%+ growth, the miss looks like a blip. Watch margin progression toward the 25%-30% target; if that arrives on schedule, the stock could re-rate despite modest growth guidance.

Rollins missed Q4 2025 organic revenue expectations with 5.7% growth driven by poor weather — a miss on what's typically a strong quarter for pest control. Morgan Stanley trimmed its price target by 2.9% to $70 but kept its Overweight rating, signaling confidence in the underlying business despite near-term headwinds. The company guided for 9%-11% revenue growth in 2026, below its historical 12% average, with organic growth pegged at 7%-8% and 2%-3% from M&A.

The miss was weather-driven, not structural — a temporary drag on an otherwise steady operator. But guidance below historical norms suggests management is taking a more cautious stance for 2026, either expecting continued weather volatility or facing tougher comparables. The margin expansion target (25%-30% EBITDA by end-2026 vs. 23% historical) shows Rollins still sees room to improve operations, which could be the offset if top-line growth disappoints.

Evidence

3d ago Canaccord Genuity main ROL: Hold → Hold
3d ago UBS main ROL: Neutral → Neutral
14d ago Loop Capital init ROL: Hold
14d ago Insider sell by GARY W. ROLLINS VOTING TRUST (ROL): $1,138,600,000
14d ago Insider sell by R RANDALL ROLLINS VOTING TRUST (ROL): $1,138,600,000
14d ago Insider sell by LOR INC (ROL): $1,098,600,014
1 older signals
Fundamentals & Data ▾
Rollins, Inc. Consumer Cyclical · Personal Services
Mkt Cap
$26B
P/E
50.4 fwd 39.3
Beta
0.84
Div Yield
133.00%
52w Range
$51.77 - $66.14
Short Interest
11.9M 4.06%
Days to Cover
4.0 +14%
Technicals downtrend
from 52w Hi
-0.7%
1w return
+2.9%
Insiders
selling 0B / 9S
Analysts
bullish 1 up / 0 down
EPS Estimate
$0.34 -0.3% 30d 0up / 3dn
Est. Dispersion
6% 14 analysts
Analyst Target
$64 $50 - $72
Options P/C
1.67
Insider Cluster
strong sell 0B / 8S
Fund Convergence
strong D.E. Shaw, Renaissance, Citadel, Two Sigma, Bridgewater
Financials
Revenue
$913M +10% YoY
FCF
$159M
Gross Margin
51%
Op Margin
18%
Momentum: decelerating
Top Holders
D.E. Shaw $174M
Renaissance $132M
Citadel $32M
Two Sigma $5M
Bridgewater $1M
Recent Filings & Data
insider trade 80
net selling · $3,388,855,220 sold
21 insiders · 80 transactions (30d)
Recent transactions
CHANDLER ELIZABETH B · other
CHANDLER ELIZABETH B · award
WILSON JOHN F · award
KRAUSE KENNETH D · award
GAHLHOFF JERRY JR · award
TESH THOMAS D · award
ROLLINS GARY W · award
CHANDLER ELIZABETH B · award
WILSON JOHN F · award
KRAUSE KENNETH D · award
GAHLHOFF JERRY JR · award
ROLLINS GARY W · sell · $650,605
CHANDLER ELIZABETH B · sell · $83,501
WILSON JOHN F · sell · $335,764
GAHLHOFF JERRY JR · sell · $82,119
TESH THOMAS D · sell · $20,294
ROLLINS GARY W · sell · $1,207,886
CHANDLER ELIZABETH B · sell · $136,072
WILSON JOHN F · sell · $476,854
GAHLHOFF JERRY JR · sell · $285,303
TESH THOMAS D · sell · $56,112
TESH THOMAS D · sell · $143,904
WILSON JOHN F · sell · $90,288
TESH THOMAS D · sell · $143,113
CHANDLER ELIZABETH B · other
TESH THOMAS D · other
TESH THOMAS D · sell · $138,359
LOR INC · sell · $1,098,600,014
R RANDALL ROLLINS VOTING TRUST · sell · $1,138,600,000
GARY W. ROLLINS VOTING TRUST · sell · $1,138,600,000
WILSON JOHN F · other
TESH THOMAS D · sell · $57,130
WILSON JOHN F · sell · $1,741,200
GAHLHOFF JERRY JR · sell · $854,700
ROLLINS PAMELA R · other
KREISLER AMY ROLLINS · other
ROLLINS TIMOTHY CURTIS · other
WILSON JOHN F · sell · $2,270,800
TESH THOMAS D · sell · $108,613
CHANDLER ELIZABETH B · other
JONES DALE E · award
DONAHUE PAUL D · award
ROLLINS PAMELA R · award
MORRISON GREGORY B. · award
HARDIN PAUL RUSSELL · award
SAMS LOUISE S. · award
BELL SUSAN R · award
GUNNING PATRICK J. · award
CARSON DONALD P · award
TESH THOMAS D · sell · $99,469
HORNFECK TRACI · sell · $171,194
CHANDLER ELIZABETH B · sell · $675,218
CHANDLER ELIZABETH B · award
WILSON JOHN F · award
KRAUSE KENNETH D · award
GAHLHOFF JERRY JR · award
TESH THOMAS D · award
WILSON JOHN F · award · $499,990
KREISLER AMY ROLLINS · other
ROLLINS GARY W · other
ROLLINS TIMOTHY CURTIS · sell · $735,767
WILSON JOHN F · other
CHANDLER ELIZABETH B · sell · $842,971
ROLLINS PAMELA R · other
CHANDLER ELIZABETH B · sell · $236,546
CHANDLER ELIZABETH B · sell · $237,717
WILSON JOHN F · other
CHANDLER ELIZABETH B · other
CHANDLER ELIZABETH B · sell · $224,085
GAHLHOFF JERRY JR · sell · $566,400
KRAUSE KENNETH D · sell · $158,222
JONES DALE E · award
ROLLINS PAMELA R · award
KRAUSE KENNETH D · sell · $225,000
MORRISON GREGORY B. · award
HARDIN PAUL RUSSELL · award
SAMS LOUISE S. · award
BELL SUSAN R · award
GUNNING PATRICK J. · award
CARSON DONALD P · award
analyst rating 3
Loop Capital init → Hold 15d ago
9 signals · latest 3d ago

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