PLNT Planet Fitness, Inc.

neutral track record → $71.98 -1.72 (-2.3%)
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Mkt Cap $6B P/E 28.1 fwd 18.2 52wk $69.10 - $114.47 Earnings 2026-05-07 48d ago
Insider selling: $6,520,689 sold by 16 insiders (30d)
Est. revisions: +0.0% (2 up, 11 down in 30d)
Factor Model (net -1.3)

Factor Model

net -1.3 3.0 / 10
Est. Revisions
+0.0
Insider Activity
+0.0
Momentum
+0.0
Analyst Rev.
-0.9
Narrative Gap
+0.0

Beat earnings, stock sold off anyway

Watch: Guidance and member trends on the next earnings call. If the company maintained or raised forward guidance, the stock's weakness is likely tactical and may reverse. If they cut guidance or signaled slowing membership growth, the 5% drop is a warning, not an overreaction.

Planet Fitness delivered better-than-expected Q4 profits and revenue, yet the market punished the stock with a 5% post-earnings drop. A beat on both lines typically signals operational strength, but the sell-off suggests investors are pricing in headwinds or reset expectations that the earnings alone didn't address.

The disconnect between earnings quality and stock reaction is a red flag. Beating expectations should anchor valuations higher; instead, sellers dominated, which typically signals either guidance disappointment, competitive concerns, or broader sector pressure that transcends the quarter's performance.

Evidence

Fundamentals & Data ▾
Planet Fitness, Inc. Consumer Cyclical · Leisure
Mkt Cap
$6B
P/E
28.1 fwd 18.2
Beta
1.31
52w Range
$69.10 - $114.47
Short Interest
6.2M 10.07%
Days to Cover
3.8 -5%
Technicals downtrend
from 52w Hi
-3.0%
1w return
+0.2%
Insiders
selling 0B / 2S
EPS Estimate
$0.63 +0.0% 30d 2up / 11dn
Est. Dispersion
19% 16 analysts
Analyst Target
$112 $90 - $175
Options P/C
1.51
Insider Cluster
strong sell 0B / 6S
Fund Convergence
moderate Citadel, Bridgewater
Financials
Revenue
$376M +10% YoY
FCF
$59M
Gross Margin
49%
Op Margin
28%
Momentum: accelerating
Top Holders
Citadel $196M
Bridgewater
Recent Filings & Data
insider trade 72
net selling · $6,520,689 sold
16 insiders · 72 transactions (30d)
Recent transactions
RATHKE FRANCES G · award
BEARD STEPHEN W. · award
SPINELLI STEPHEN JR. · award
SINGH HARMIT J · award
ANDERSON ENSHALLA · award
TANCO CHRISTOPHER · award
SINGH HARMIT J · award
BODE WILLIAM · award
KEATING COLLEEN · award
POVINELLI BRIAN · award
BEARD STEPHEN W. · award
RATHKE FRANCES G · award
SPINELLI STEPHEN JR. · award
ANDERSON ENSHALLA · award
TANCO CHRISTOPHER · award
RATHKE FRANCES G · award
SPINELLI STEPHEN JR. · award
ANDERSON ENSHALLA · award
TANCO CHRISTOPHER · award
RATHKE FRANCES G · award
SPINELLI STEPHEN JR. · award
ANDERSON ENSHALLA · award
TANCO CHRISTOPHER · award
KEATING COLLEEN · sell · $2,423,784
BENSON CRAIG R · award
RATHKE FRANCES G · award
SPINELLI STEPHEN JR. · award
DUNAWAY CAMBRIA W · award
ACOCA BERNARD · award
ANDERSON ENSHALLA · award
TANCO CHRISTOPHER · award
RATHKE FRANCES G · award
SPINELLI STEPHEN JR. · award
ANDERSON ENSHALLA · award
TANCO CHRISTOPHER · award
STASZ JAMES · award
BODE WILLIAM · award
KEATING COLLEEN · award
POVINELLI BRIAN · award
DUNAWAY CAMBRIA W · sell · $276,330
POVINELLI BRIAN · award
RATHKE FRANCES G · award
SPINELLI STEPHEN JR. · award
DUNAWAY CAMBRIA W · award
ANDERSON ENSHALLA · award
TANCO CHRISTOPHER · award
BODE WILLIAM · sell · $464,773
FITZGERALD THOMAS J III · sell · $1,598,763
FITZGERALD THOMAS J III · exercise · $1,314,550
SIMMONS JENNIFER · sell · $1,101,820
SIMMONS JENNIFER · exercise · $489,964
STASZ JAMES · award
RATHKE FRANCES G · award
SPINELLI STEPHEN JR. · award
DUNAWAY CAMBRIA W · award
ANDERSON ENSHALLA · award
TANCO CHRISTOPHER · award
BODE WILLIAM · sell · $158,045
O'DONNELL BRIAN · sell · $497,174
O'DONNELL BRIAN · exercise · $123,790
RATHKE FRANCES G · award
SPINELLI STEPHEN JR. · award
DUNAWAY CAMBRIA W · award
ANDERSON ENSHALLA · award
BENSON CRAIG R · award
KEATING COLLEEN · award
RATHKE FRANCES G · award
SPINELLI STEPHEN JR. · award
DUNAWAY CAMBRIA W · award
ACOCA BERNARD · award
ANDERSON ENSHALLA · award
TANCO CHRISTOPHER · award
4 signals · latest 17d ago

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