NKE NIKE, Inc.

bearish · high conviction track record → $44.20 +1.29 (+3.0%)

Mkt Cap $64B P/E 28.5 fwd 22.4 52wk $42.36 - $80.17 Earnings beating 1d ago

What We Found Primary source analysis others skip

Material Events (8-K)

8-K

Credit Agreement

Nike, Inc. entered into a 364-day credit agreement dated March 6, 2026, involving multiple banks including Bank of America, Citibank, JPMorgan Chase, Deutsche Bank Securities, Goldman Sachs Bank, and ...

Filed 2026-03-09 · Nike, Inc., Bank of America, N.A.

8-K

Organizational Restructuring and Cost Reduction Plan

NIKE's management approved a plan for organizational changes aiming to operate more efficiently and profitably. These changes, along with previously approved actions, are expected to result in pre-tax...

Filed 2026-03-05 · Matthew Friend, Executive Vice President and Chief Financial Officer

Insider buying: $673,362 bought by 2 insiders (30d)

Est. revisions: -48.0% (1 up, 13 down in 30d)

Backed by structured data (insider trades, analyst ratings, or filings)

Factor Model

net -4.2 5.8 / 10

Est. Revisions

-1.0

Insider Activity

+0.0

Momentum

-0.9

Analyst Rev.

-0.9

Narrative Gap

+0.0

HSBC cuts NKE target to $48, insiders buy

Watch: Monitor upcoming Q2 earnings and tariff policy updates for signs of margin recovery and demand stabilization.

Full analysis

HSBC downgraded Nike to Hold from Buy, slashing the price target to $48 from $90, calling the turnaround a "show me story" with no near-term catalysts. Nike lost nearly 70% of its value over five years amid steep margin pressure and rising competition, especially from Chinese brands. Insider purchases totaling over $673K by senior executives offer a bullish counterpoint amid broad investor skepticism. Potential tariff suspensions in 2026 could ease cost pressures and boost earnings.

The deep valuation decline and margin compression underline Nike's ongoing struggle, but insider buying and tariff relief talks provide potential stabilizing factors for revenue and margins.

Position history (4d) bull bear neutral

2026-04-05 2026-04-14

All 4 daily readings

2026-04-14 bearish · high 4sig

2026-04-12 bearish · high 4sig

2026-04-06 bearish · high 3sig

2026-04-05 bearish · high 3sig

Compare

vs NVDA vs AMD vs AAPL vs TSLA vs MSFT vs META vs GOOGL vs AMZN vs TSM vs ASML

Evidence

1d ago HSBC down NKE: Buy → Hold

1d ago Could Trump Ignite a Stock Market Rally by Suspending Tariffs? yahoo-finance

2d ago Insider buy by ROGERS JOHN W JR (NKE): $173,360

2d ago Nike downgraded, Starbucks upgraded: Wall Street's top analyst calls yahoo-finance

3d ago From Allbirds to Nike, the Sneaker Segment is Running Into the Ground. Here's What Retail Investors Need to Know. yahoo-finance

4d ago Nike on the brink as shares crash 75% from highs. Critics say brand went ‘woke’ and is now broke (but here’s the truth) yahoo-finance

4d ago Piper Sandler down NKE: Overweight → Neutral

4d ago Oracle Lays Off 30,000 and Nike Falls Flat Once Again yahoo-finance

7 older signals

5d ago Nike To End Adidas' 25-Year Reign As UEFA Champions League Ball Sponsor—Not A 'Silver Bullet' Says Analyst

5d ago Insider buy by SWAN ROBERT HOLMES (NKE): $500,002

6d ago This Wannabe Dividend Aristocrat Yields Nearly 4%: Should You Buy?

7d ago Nike’s Real Problem Isn’t Sales: It’s Relevance

7d ago The Masters Is Here, Could Golf Stocks Be A Portfolio Hole-In-One?

8d ago Why the Nike stock sell-off hasn't crossed the finish line yet

10d ago Jim Cramer Doesn’t Know What Nike (NKE) Should Do Even Though He’s Rooting For The Firm

Fundamentals & Data ▾

NIKE, Inc. Consumer Cyclical · Footwear & Accessories

Mkt Cap

$64B

P/E

28.5 fwd 22.4

Beta

1.32

Div Yield

380.00%

52w Range

$42.36 - $80.17

Short Interest

42.7M 4.55%

Days to Cover

2.6 +7%

Technicals downtrend

vs 20d MA

-12.8%

vs 50d MA

-23.7%

from 52w Hi

-44.9%

Vol (20d)

59%

1w return

-2.5%

1m return

-20.7%

3m return

-34.5%

Vol ratio

1.0x

Insiders

selling 3B / 7S

Analysts

bearish 0 up / 5 down

Earnings

beating 4B / 0M

EPS Estimate

$0.11 -48.0% 30d 1up / 13dn

Est. Dispersion

96% 21 analysts

Analyst Target

$64 $23 - $120

Options P/C

0.18 1C / 1P unusual

Insider Cluster

strong buy 5B / 7S (officer)

Fund Convergence

strong D.E. Shaw, Citadel, Bridgewater

Financials

Revenue

$11.3B +0% YoY

FCF

$284M

Gross Margin

40%

Op Margin

Momentum: decelerating

Top Holders

D.E. Shaw $2.0B

Citadel $1.6B

Bridgewater $4M

Recent Filings & Data

insider trade 2

net buying · $673,362 bought

2 insiders · 2 transactions (30d)

Recent transactions

SWAN ROBERT HOLMES · buy · $500,002

ROGERS JOHN W JR · buy · $173,360

analyst rating 17

HSBC down → Hold 2d ago

Piper Sandler down → Neutral 5d ago

Goldman Sachs down → Neutral 12d ago

JP Morgan down → Neutral 13d ago

B of A Securities down → Neutral 14d ago

material event 2

Nike, Inc. entered into a 364-day credit agreement dated March 6, 2026, involving multiple banks including Bank of Ameri... SEC↗

NIKE's management approved a plan for organizational changes aiming to operate more efficiently and profitably. These ch... SEC↗

ⓘ Filing analysis pending — next scan runs every 12 hours

ⓘ Transcript analysis coming soon

bearish for 4d | 15 signals · latest 1d ago

Get alerted when NKE changes direction

We'll email you when our AI detects a shift — reversals, insider clusters, filing red flags.

All stocks → Our calls → How it works →