Factor Model
net +1.9 5.4 / 10Goldman Upgrades Netflix, Eyes $120 Target
Watch: Netflix's Q1 2026 earnings on April 16 will clarify subscriber trends, pricing strategy, and the impact of increased advertising.
Full analysis
Goldman Sachs upgraded Netflix to Buy, raising its 12-month price target to $120 from $100 after an 18% stock drop over six months tied to the abandoned Warner Bros. Discovery deal. Netflix aims to double its advertising revenue to $3 billion in 2026, following 16% revenue growth to $45.2 billion and a 27.7% EPS increase in 2025. Institutional interest is strong as Netflix trades near $99, supported by over 325 million subscribers and accelerating revenue momentum.
The upgrade and strong underlying financials reinforce Netflix's rebound potential as it leverages ad growth and stable subscriber base to regain market enthusiasm despite recent setbacks.
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