HSY The Hershey Company

bullish · high conviction track record → $191.36 -0.53 (-0.3%)
Mkt Cap $40B P/E 45.4 fwd 20.0 52wk $150.04 - $239.48 Earnings 2026-04-30 5h ago
Insider selling: $73,199,485 sold by 30 insiders (30d)
Est. revisions: -0.3%
Factor Model (net -1.4)

Factor Model

net -1.4 3.8 / 10
Est. Revisions
-0.0
Insider Activity
+0.0
Momentum
+0.0
Analyst Rev.
-1.0
Narrative Gap
+0.0

Hershey targets $2T wellness market expansion

Watch: Track quarterly sales mix and margin impact from wellness products as indicators of successful portfolio transformation.

Hershey CEO Kirk Tanner is accelerating diversification beyond candy into functional foods, targeting the $2 trillion wellness market. The company already expanded with Skinny Pop and Pirate's Booty and sees strong demand for energy, gut health, and immunity products. Insider buying by Tanner and other officers totaling over $445K supports confidence amidst a recent flat analyst rating environment.

Expanding into functional nutrition leverages faster-growing market segments and reduces Hershey's dependency on traditional confectionery, improving long-term growth prospects amid shifting consumer preferences.

Evidence

6h ago Hershey wants to make more than candy yahoo-finance
2d ago BTIG init HSY: Neutral
2d ago Barclays main HSY: Equal-Weight → Equal-Weight
3d ago Insider buy by TAFFET STACY (HSY): $37,238
3d ago Insider buy by TANNER KIRK L. (HSY): $370,915
3d ago Insider buy by SCHECHTMAN NATALIE S (HSY): $37,258
32d ago The Hershey Company (HSY) Partners With Lindt, Mars, Mondelez, Nestlé on TogetherCocoa yahoo-finance
43d ago What Does the Street Think About The Hershey Company (HSY) Post Earnings? yahoo-finance
1 older signals
52d ago What Does the Street Think About The Hershey Company (HSY) Post Earnings?
Fundamentals & Data ▾
The Hershey Company Consumer Defensive · Confectioners
Mkt Cap
$40B
P/E
45.4 fwd 20.0
Beta
0.17
Div Yield
287.00%
52w Range
$150.04 - $239.48
Short Interest
8.7M 6.85%
Days to Cover
5.0 +5%
Technicals downtrend
from 52w Hi
-9.2%
1w return
-9.2%
Insiders
selling 0B / 4S
Analysts
bullish 1 up / 0 down
EPS Estimate
$2.04 -0.3% 30d 0up / 2dn
Est. Dispersion
6% 20 analysts
Analyst Target
$228 $166 - $267
Options P/C
1.65
Insider Cluster
strong buy 3B / 7S (officer)
Fund Convergence
strong Citadel, Two Sigma, D.E. Shaw, Bridgewater
Financials
Revenue
$3.1B +7% YoY
FCF
$788M
Gross Margin
37%
Op Margin
14%
Momentum: decelerating
Top Holders
Citadel $263M
Two Sigma $6M
D.E. Shaw $2M
Bridgewater $2M
Recent Filings & Data
insider trade 149
net selling · $73,199,485 sold · $445,411 bought
30 insiders · 149 transactions (30d)
Recent transactions
HERSHEY TRUST CO · sell · $5,893,887
PEREZ JUAN R · award
HERSHEY TRUST CO · sell · $4,149,202
HERSHEY TRUST CO · sell · $6,232,878
HERSHEY TRUST CO · sell · $2,045,096
ROBBIN-COKER CORDEL · sell · $26,161
HERSHEY TRUST CO · sell · $6,258,112
HABEN MARY KAY · award
CUROE TIMOTHY WILLIAM · award
BRANDT CHRISTOPHER W · award
OZAN KEVIN M · award
QUINTERO - JOHNSON MARIE · award
MAHLAN DEIRDRE ANN · award
SINGLETON HAROLD III · award
KRAUS MARIA T. · award
ROBBIN-COKER CORDEL · award
NALEBUFF BARRY JAMES · award
HERSHEY TRUST CO · sell · $6,423,935
HERSHEY TRUST CO · sell · $4,306,897
HERSHEY TRUST CO · sell · $6,357,474
VOSKUIL STEVEN E · sell · $325,065
HERSHEY TRUST CO · sell · $4,371,580
CUROE TIMOTHY WILLIAM · award · $26,250
BRANDT CHRISTOPHER W · award · $13,125
NALEBUFF BARRY JAMES · award · $26,250
TANNER KIRK L. · award
VOSKUIL STEVEN E · award
SCHECHTMAN NATALIE S · award
REIMAN JASON R · award
MCCALMAN JENNIFER L. · award
TUROFF JAMES · award
ARCHAMBAULT MATTHEW ANDREW · award
GROVER ROHIT · award
BHATIA DEEPAK · award
VILLASENOR VERONICA · award
TAFFET STACY · award
REIMAN JASON R · sell · $452,140
GROVER ROHIT · sell · $791,245
VOSKUIL STEVEN E · sell · $329,490
VOSKUIL STEVEN E · sell · $298,005
ROBBIN-COKER CORDEL · sell · $23,933
HABEN MARY KAY · award
CUROE TIMOTHY WILLIAM · award
BRANDT CHRISTOPHER W · award
OZAN KEVIN M · award
QUINTERO - JOHNSON MARIE · award
MAHLAN DEIRDRE ANN · award
SINGLETON HAROLD III · award
KRAUS MARIA T. · award
ROBBIN-COKER CORDEL · award
NALEBUFF BARRY JAMES · award
VOSKUIL STEVEN E · sell · $282,765
CUROE TIMOTHY WILLIAM · award · $26,250
NALEBUFF BARRY JAMES · award · $26,250
SCHECHTMAN NATALIE S · buy · $37,258
TANNER KIRK L. · buy · $370,915
TAFFET STACY · buy · $37,238
VOSKUIL STEVEN E · sell · $269,340
ROBBIN-COKER CORDEL · sell · $50,971
VOSKUIL STEVEN E · sell · $281,280
HABEN MARY KAY · award
CUROE TIMOTHY WILLIAM · award
BRANDT CHRISTOPHER W · award
OZAN KEVIN M · award
QUINTERO - JOHNSON MARIE · award
MAHLAN DEIRDRE ANN · award
SINGLETON HAROLD III · award
KRAUS MARIA T. · award
ROBBIN-COKER CORDEL · award
NALEBUFF BARRY JAMES · award
VOSKUIL STEVEN E · sell · $283,680
CUROE TIMOTHY WILLIAM · award · $26,250
PEREZ JUAN R · award · $6,250
NALEBUFF BARRY JAMES · award · $26,250
TANNER KIRK L. · award · $8,181,424
VOSKUIL STEVEN E · sell · $267,795
SCHECHTMAN NATALIE S · award · $190,353
BUCK MICHELE G · sell · $3,742,260
BUCK MICHELE G · exercise · $2,110,326
BUCK MICHELE G · sell · $3,568,650
VOSKUIL STEVEN E · sell · $900,000
BUCK MICHELE G · sell · $3,472,200
GROVER ROHIT · sell · $240,120
TAFFET STACY · award
HABEN MARY KAY · award
CUROE TIMOTHY WILLIAM · award
PEREZ JUAN R · award
BUCK MICHELE G · sell · $3,375,750
OZAN KEVIN M · award
QUINTERO - JOHNSON MARIE · award
MAHLAN DEIRDRE ANN · award
TUROFF JAMES · sell · $227,500
SINGLETON HAROLD III · award
GROVER ROHIT · sell · $233,275
KRAUS MARIA T. · award
ROBBIN-COKER CORDEL · award
NALEBUFF BARRY JAMES · award
PEREZ JUAN R · award · $6,250
NALEBUFF BARRY JAMES · award · $16,189
CUROE TIMOTHY WILLIAM · award · $16,189
TUROFF JAMES · sell · $214,500
GROVER ROHIT · sell · $219,945
BUCK MICHELE G · sell · $5,018,568
BUCK MICHELE G · exercise · $2,821,072
TUROFF JAMES · sell · $209,040
MCCALMAN JENNIFER L. · sell · $153,025
MALCOLM ROBERT M. · sell · $907,267
HABEN MARY KAY · award
CRAWFORD VICTOR LENARD · award
PEREZ JUAN R · award
KOKEN MARY DIANE · award
OZAN KEVIN M · award
PALMER ANTHONY J · award
MALCOLM ROBERT M. · award
KRAUS MARIA T. · award
ROBBIN-COKER CORDEL · award
CRAWFORD VICTOR LENARD · award
PEREZ JUAN R · award
PALMER ANTHONY J · award
VOSKUIL STEVEN E · sell · $540,000
VILLASENOR VERONICA · other
VOSKUIL STEVEN E · other
BUCK MICHELE G · other
REIMAN JASON R · other
SCALIA CHRISTOPHER M · other
MCCALMAN JENNIFER L. · other
TUROFF JAMES · other
ARCHAMBAULT MATTHEW ANDREW · award
GROVER ROHIT · other
BHATIA DEEPAK · award
VILLASENOR VERONICA · award
MCCALMAN JENNIFER L. · sell · $41,144
HABEN MARY KAY · award
CRAWFORD VICTOR LENARD · award
PEREZ JUAN R · award
KOKEN MARY DIANE · award
OZAN KEVIN M · award
PALMER ANTHONY J · award
MALCOLM ROBERT M. · award
KRAUS MARIA T. · award
ROBBIN-COKER CORDEL · award
PEREZ JUAN R · award · $3,907
PALMER ANTHONY J · award · $26,250
VOSKUIL STEVEN E · sell · $180,000
MCCALMAN JENNIFER L. · sell · $49,840
VOSKUIL STEVEN E · sell · $185,470
DEL POZZO MICHAEL · award · $2,847,740
HABEN MARY KAY · award
CRAWFORD VICTOR LENARD · award
analyst rating 2
BTIG init → Neutral 2d ago
9 signals · latest 6h ago

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