Get emailed when HELE changes direction
Mkt Cap $456M
52wk $13.85 - $36.58
2h ago
Insider buying: $425,948 bought by 13 insiders (30d)
Factor divergence:
DIVERGENCE: analyst_revisions, options_sentiment bullish vs estimate_revisions, price_momentum beari
Est. revisions:
+181.5%
(1 up, 0 down in 30d)
Backed by structured data (insider trades, analyst ratings, or filings)
Factor Model (net -1.2)
Factor Model
net -1.2
Est. Revisions
-1.0
Insider Activity
+0.0
Momentum
-1.0
Analyst Rev.
+1.0
Narrative Gap
+0.0
HELE insiders buy $416K amid tariff moves
Watch: Fiscal 2027 earnings cadence and tariff exposure reduction execution will clarify growth and margin trajectory.
Insiders Scheuerman and Grass purchased $416,000 worth of HELE stock at $20-$21 per share, signaling confidence. Q4 2026 sales exceeded expectations despite macro headwinds and a weak flu season impact on Wellness. Tariff exposure on COGS will decline below 20% by fiscal 2027 from around 30% in fiscal 2025, mitigating a $51 million tariff impact through pricing and sourcing changes.
Insider buys and tariff cost reductions support margin recovery and strengthen growth outlook amid cautious analyst ratings and macro challenges.
Evidence
Updated Saturday
Canaccord Genuity main HELE: Hold → Hold
Updated Saturday
UBS main HELE: Neutral → Neutral
Updated Saturday
Insider buy by JUDGE TESSA (HELE): $9,948
Updated Saturday
Insider buy by GRASS BRIAN (HELE): $214,700
Updated Saturday
Insider buy by SCHEUERMAN TRACY (HELE): $201,300
Fundamentals & Data ▾
Helen of Troy Limited
Consumer Defensive · Household & Personal Products
Mkt Cap
$456M
Beta
0.86
52w Range
$13.85 - $36.58
Short Interest
3.2M 22.19%
Days to Cover
6.3 +15%
Technicals
mixed
vs 20d MA
+35.4%
from 52w Hi
-0.8%
Vol (20d)
80%
1w return
+25.2%
1m return
+57.6%
Vol ratio
1.7x
Insiders
mixed
0B / 0S
Analysts
mixed
EPS Estimate
$0.01
+181.5% 30d
1up / 0dn
Est. Dispersion
816%
4 analysts
Analyst Target
$29
$23 - $40
Options P/C
2.71
Insider Cluster
strong buy
3B / 0S (officer)
Fund Convergence
strong
D.E. Shaw, Citadel, Two Sigma
Financials
Revenue
$513M -3% YoY
FCF
$6M
Gross Margin
47%
Op Margin
11%
Momentum:
accelerating
Top Holders
D.E. Shaw
$16M
Citadel
$12M
Two Sigma
$2M
Recent Filings & Data
insider trade
75
net buying
· $425,948 bought
13 insiders · 75 transactions (30d)
Recent transactions
GRASS BRIAN · award
UZZELL GEORGE SCOTT · award
CASE THURMAN K · award
BERRY KRISTA · award
OTERO ELENA · award
RAFF BERYL BETH · award
MEEKER TIMOTHY F · award
WOODY DARREN G · award
CARSON VINCENT D · award
GOMEZ SADES TABATA LORENA · award
CASE THURMAN K · award
BERRY KRISTA · award
OTERO ELENA · award
RAFF BERYL BETH · award
MEEKER TIMOTHY F · award
WOODY DARREN G · award
CARSON VINCENT D · award
GOMEZ SADES TABATA LORENA · award
CASE THURMAN K · award
BERRY KRISTA · award
UZZELL GEORGE SCOTT · award
OTERO ELENA · award
RAFF BERYL BETH · award
MEEKER TIMOTHY F · award
WOODY DARREN G · award
CARSON VINCENT D · award
GOMEZ SADES TABATA LORENA · award
JUDGE TESSA · buy · $9,948
GRASS BRIAN · buy · $214,700
SCHEUERMAN TRACY · buy · $201,300
CASE THURMAN K · award
BERRY KRISTA · award
OTERO ELENA · award
RAFF BERYL BETH · award
MEEKER TIMOTHY F · award
WOODY DARREN G · award
CARSON VINCENT D · award
GOMEZ SADES TABATA LORENA · award
GRASS BRIAN · award
SCHEUERMAN TRACY · award
GRASS BRIAN · award
JUDGE TESSA · award
GEOFFROY NOEL · award
CASE THURMAN K · award
BERRY KRISTA · award
OTERO ELENA · award
RAFF BERYL BETH · award
MEEKER TIMOTHY F · award
WOODY DARREN G · award
CARSON VINCENT D · award
GOMEZ SADES TABATA LORENA · award
CASE THURMAN K · award
BERRY KRISTA · award
OTERO ELENA · award
RAFF BERYL BETH · award
MEEKER TIMOTHY F · award
WOODY DARREN G · award
CARSON VINCENT D · award
GOMEZ SADES TABATA LORENA · award
CASE THURMAN K · award
BERRY KRISTA · award
OTERO ELENA · award
RAFF BERYL BETH · award
MEEKER TIMOTHY F · award
WOODY DARREN G · award
CARSON VINCENT D · award
GOMEZ SADES TABATA LORENA · award
CASE THURMAN K · award
BERRY KRISTA · award
OTERO ELENA · award
RAFF BERYL BETH · award
MEEKER TIMOTHY F · award
WOODY DARREN G · award
CARSON VINCENT D · award
GOMEZ SADES TABATA LORENA · award
6 signals · latest Updated Saturday
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